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Variable costing is typically utilized by smaller companies in their early stages of international operations primarily due to its simplicity and effectiveness in expense management. This method allows these companies to focus on the variable costs associated with production, such as direct labor and materials, while excluding significant fixed costs like rent and salaries from their product costs. This approach enables start-ups and smaller enterprises to better understand their cost structure and manage their budgets effectively as they establish their market presence and work towards breakeven points.

For smaller firms venturing into international markets, the variable costing method provides useful insights into how costs behave with changes in production levels, facilitating more informed decision-making regarding pricing strategies and inventory management. This flexibility and straightforward nature make it particularly advantageous for companies that are still navigating the complexities of international operations and may not have the extensive resources or systems in place that larger corporations do.

The other considerations do not align as closely with the typical use of variable costing. Established multinational corporations and companies with extensive manufacturing overhead might prefer absorption costing, which incorporates fixed manufacturing costs into product costs. Companies focused on luxury goods may also not rely primarily on variable costing because they often have more complex cost structures due to branding and high-quality materials, necessitating a different costing strategy.

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