Certified Global Business Professional (CGBP) Practice Exam

Question: 1 / 400

Which of the following is a way to initialize the process of foreign market selection?

Reviewing competitor strategies

Collecting demand indicators

Collecting demand indicators is a critical method to initiate the process of foreign market selection. This approach involves gathering data on consumer needs, market trends, and potential demand for a product or service in target markets. Understanding demand indicators helps businesses assess whether there is sufficient market potential and interest in their offerings, which is essential for making informed decisions about entering a foreign market.

By collecting this information, companies can identify markets where their products or services are likely to succeed, thereby focusing their efforts and resources more effectively. Demand indicators can include statistics on population demographics, purchasing power, market size, and growth rates, all of which provide valuable insights into the viability of a market.

While reviewing competitor strategies, identifying non-tariff barriers, and analyzing political stability are indeed important factors in the broader market analysis process, they typically come into play after the initial identification of market demand. Understanding demand is foundational, as it sets the stage for further exploration of competitive dynamics, regulatory challenges, and the overall business environment in potential markets.

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Identifying non-tariff barriers

Analyzing political stability

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